I'm Lucía. Interdisciplinary designer with a strong focus on brand design. Most of my experience has been in providing design and consultancy for both the edible universe and tech-oriented companies at an international level. With soft skills such as communication, creativity, adaptability, and empathy, my technical skills range from identity design, illustration, editorial design, to art direction and more.
My work involves creating new scenarios that challenge conventional narratives, advocating for culturally relevant and sustainable causes. With several years of experience in large advertising agencies, I have gained valuable insights and developed a critical perspective in design, especially over the last three years living in Germany. I now use this knowledge to question and counteract narrow assumptions, preconceptions, and established notions about the role of products in everyday life.
As a side passion, I love to reflect on food, accompanying the process with music, illustrations and photographs. Gastronomy, with its wide ethnic, cultural, natural, and geographical diversity, is a fascinating topic for me. My work aims to inspire reflection on the act of eating and in general, what we consume.
The only downside: I usually get full just by looking at food. :)
